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Resume

Work History

2024 - Present

Digital Asset Manager
Dr. Phil's Merit Street Media

  • Manage the full lifecycle of broadcast assets using IPV Curator, BroadView, and Telestream Vantage, ensuring all incoming media is properly ingested, transcoded, and versioned for air.

  • Coordinate with Programming, Master Control, and Distribution to ensure timely, high-quality delivery of episodes and promos under strict QC and broadcast deadlines.

  • Lead metadata standardization by building an internal taxonomy to support FAST and VOD delivery, aligning metadata across platforms including Wurl, 2G Digital, Pluto, and Roku.

  • Automate recurring workflows using Power Automate, SharePoint, and Microsoft Teams, streamlining processes such as episode approval to reduce handoffs and turnaround time.

  • Translate technical workflows into documentation and diagrams to support platform integration, ad targeting (SSAI), and long-term planning.

  • Champion file hygiene and metadata enrichment strategies to increase discoverability, improve archival workflows, and support contextual ad revenue.

  • Experience with metadata taxonomy and VOD delivery directly informs scalable content systems and audience-targeted workflows in creator and community ecosystems.

2022 - 2024

Graphic & UI/UX Designer
Wonder Works Studio

  • Created visually appealing logos, icons, frames, and other assets using Adobe Illustrator and Photoshop to represent various brands and businesses

  • Designed intuitive user interfaces and user experiences for Roblox games using Adobe XD and/or Figma, resulting in engaging gameplay for users

  • Collaborated with Marketing and Game Development teams to design effective marketing material and advertisements, utilizing strategic design and messaging

  • Demonstrated proficiency in uploading assets to Roblox Studio, optimizing user interfaces to create functional and visually appealing experiences

2021 - 2022

Social Media Manager & Video Editor
Wonder Works Studio

  • Conducted social media research and collaborated with marketing team members to develop and execute a comprehensive content strategy across various social media platforms

  • Designed graphics for social media and advertising campaigns, including icons, thumbnails, and other assets, using Adobe Photoshop and Illustrator

  • Edited long and short-form videos for use on YouTube Shorts, Instagram Reels, and TikTok to drive organic engagement and increase brand awareness

  • Reviewed and crafted copy for social media posts, ensuring consistent brand voice and tone while effectively engaging with the audience

2021 - 2021

Marketing Coach
BXB Media

  • Acted as the primary point of contact for client accounts, ensuring their needs were met and addressing any concerns or questions that arose

  • Collaborated with departments to manage client website development and projects, utilizing effective project management and communication skills

  • Assisted in the formulation of strategies to build lasting digital connections with clients and their customers, leveraging creativity and data-driven insights

  • Planned and monitored the ongoing presence on social media platforms like Twitter, Facebook, and Instagram, utilizing strategic content creation and engagement tactics

2019 - 2021

Digital Marketing Manager & Franchisee Support
Boulder Designs

  • Managed the onboarding, training, maintenance, and support of Google My Business, Facebook, and sub-url for new Franchisees, utilizing strong communication and project management skills

  • Worked with website developers to improve websites through reviewing analytics and improving SEO, utilizing data analysis and best practices to enhance website performance and drive traffic and conversions

  • Created engaging and impactful content for the company's social media pages and for digital & print advertising, utilizing creativity and storytelling to capture audience attention and promote brand awareness

  • Conducted research on target audiences for franchise sales, utilizing data analysis and market research to inform marketing strategies and campaigns

Education

2014 - 2016

MCC - Associate's Degree in Computer Information Systems

My degree in Computer Information Systems provided me with a strong foundation in both technical and business skills that I have leveraged in my career as a digital marketer and graphic designer. In addition to honing my skills in areas such as programming, database management, and cybersecurity, I gained expertise in project management, systems analysis and design, and IT governance. This knowledge has enabled me to create effective digital marketing campaigns and design visually appealing graphics that meet the needs of both clients and end-users.

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